GOTIC, a contributory organization, is implementing a project in 2011, which is co-financed by the Microproject Fund in the Euroregion Cieszyn Silesia - Cieszyn Śląsk Śląsk of the Operational Program, Cross-Border Cooperation Czech Republic - Poland 2007 - 2013, the project registration number is CZ.3.22/3.3.05/10.02018.
The project is aimed at increasing the promotion and attractiveness of the region on the Czech-Polish-Slovak border. With the increasing number of visitors to the municipalities of Mosty and Istebna, the partners are struggling with a lack of promotional materials and souvenirs and feel the need to intensify their distribution. The planned activities are intended to attract tourists and keep them in the region longer.
They do this through:
• providing information to the widest possible group of clients. A number of promotional materials will be issued, which will be available in the IC and in tourism facilities in both municipalities and at fairs, which the partners regularly, mostly jointly, participate in. Further information will be provided via a joint website
• attractive competitions: participants travel around the region and collect puzzle pieces. As a reward, they receive a souvenir. To further promote the game, contestants will be drawn to win interesting prizes. During the journey, tourists can take pictures with a model of the characters in Goroli costumes.
• to qualified infocenter staff: within the framework of the CZ project, a joint course will be held in the field of history, traditions, attractions and the theory of promotion and communication. During the joint training, employees will gain theoretical knowledge, acquire practical experience related to traditional customs and see the most important attractions of the region.
• coordinated GOTIC marketing activities according to the manual
As part of the Czech project,
• 3000 leaflets in Czech about Šance.
• 5000 pcs of tourist offer brochure, Czech version
• 5000 pcs of informant in the CZ language
• 400 pcs of puzzles for the competition game
• 400 pcs of souvenirs for the participants of the game: magnets, stickers, pencils, figurines, etc.
• 1 pc of model of characters in Gorol costume
Project implementation period: February 2011 - November 2012
The project partner is the Gmina Istebna through its Punkt Informacji Turystycznej. Thanks to its information center, the partner has a similar scope of activities to GOTIC. It is engaged in the promotion of the municipality and the region, provides information, presents the region at fairs, publishes promotional materials. Currently preparing for certification of its IC.
The subsidy provided is 85% = 10,174.50 EUR and the total costs are 11,970 EUR. The subsidy for the implementation of the project will be provided after the completion of the implementation and submission of the final report.
