Šance Fortification Visitor Centre
– promotion of a new product within the TECHNOTRASA product, raw beauty
The project “Šance Fortification Visitor Centre – promotion of a new product within the TECHNOTRASA product, raw beauty”, implemented from 1.1. to 31.10.2020, is financed within the framework of the subsidy programme of the Moravian-Silesian Region RRC/05/2020 Support of technical attractions in the Moravian-Silesian Region in 2020. R. No. 01927/2020/RRC.
The recipient of the support is GOTIC Mosty u Jablunkova, a contributory organisation.
Project activities:
• Preparation of a sub-product: guide texts and translations, thematic clothing for staff for product authenticity
• Effective product marketing – 5000x leaflets promoting the sub-product, new website, banner for placement in the village center, roll-up for product promotion, design of a typical souvenir for the sub-product, PR articles in printed media
• Road markings – navigation system in the form of "IS24a" signs and advertising boards. Welcome board at the entrance to the NC
• Retrofitting the facility – folding tables for the public, e.g. for interactive WS and bike rack
• Marketing communication with the MS region – placement of materials in the NC and free provision to visitors, provision of relevant information about activities according to the requirements of the MS region
• Cooperation within the Technotrasa product – active participation in WS organized by Moravian – Silesian Tourism, provision of information, research…, development of own sub-product, promotion of Technotrasa by employees. Conclusion of a partnership agreement in the implementation of the regional-wide tourism product Technotrasa – raw beauty
Project implementation period: January - October 2020
Project costs: 211,766 CZK, of which 180,000 CZK is a subsidy
